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Chicago company appoints Louisville executive, looks at future growth

By Laurel Deppen  –  Reporter, Louisville Business First

Chicago-based Help at Home has appointed Louisville-based Rich Tinsley as chief development officer, and he’s planning for the company’s growth in multiple regions.

Help at Home has operations in 11 states and employs about 30,000 caregivers. It cares for about 50,000 clients per month. It’s one of the largest home care providers in the state of Indiana, and the largest nationally for the Medicaid population.

In 2022, Tinsley said Help at Home plans to add more density to the states it’s already in and to expand its reach. Within his role, Tinsley is focusing on the opportunities for mergers and acquisitions. He said his responsibility will be making the right deals. He said the market for this type of business is “hot and robust.”

“So when you buy these assets, these companies, they come with clients and employee so it goes hand in hand, right?,” Tinsley said. “You buy more companies, you buy more revenue, and you also buy the clients.”

He said the entities he’s looking for depend on their services and locations.

Tinsley said the company’s retention rates are good, but like all industries, workforce shortages are a challenge. He said the home care industry is uniquely positioned because it doesn’t exclusively seek skilled workers, or those with certain qualifications, to fill positions the way skilled nursing facilities or hospitals do.

Help at Home acquired Jeffersonville, Indiana-based Adaptive Nursing and Healthcare Services, one of the state’s largest home care providers at the end of 2020. Financial details of the deal were not disclosed.

Ben Light, who was director of operations over Adaptive’s Indiana locations, now works as Help at Home’s Indiana market leader. Light said the transaction was beneficial because Help at Home had a large presence in Indiana and 45 years of experience in the home health space.

“It was really a feeling of like-minded individuals who also had a commitment to the community,” Light said in an interview.

In nine years of its existence, Adaptive expanded to 20 locations across the state and employed 1,500 caregivers and 150 internal employees.