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Help at Home’s Growth Trajectory Supports Growing Demand for Aging-in-Place Care for Seniors

By Rich Tinsley, Chief Development Officer 

Over the past few years, Help at Home has grown in size – both through organic growth and through acquiring like-minded home care businesses. With a 50-year history, we’ve now grown into the leading provider of Medicaid home and community-based personal care services.  

Our differentiated personal care service offering platform is driven by a foundation of industry expertise, scaled multi-state depth with a commitment to our local community. We have invested in both inorganic and organic growth. What’s also driving growth is our ability to innovative and develop unique care management programs proven to positively impact health care cost and quality outcomes. 

We’re the number one player in our core markets (IL, IN, PA). And, we’re continuing our growth strategy as we move into 2024 and beyond. Rapid growth can be challenging to manage. But, the company’s carefully thought-out criteria and emphasis on finding companies with a culture similar to Help at Home’s streamlines the integration and helps support a successful transition. We’ve learned that owners of smaller, regional personal care services companies like Help at Home with a proven track record, vision to change personal care services for the better, as well as a long-standing culture of caring and a commitment to community.  

Some top criteria for successful acquisition partners include culture, company tenure and alignment across service offerings service areas and geographies. Acquisitions are most successful when companies have similar cultures. Home and Community-based personal care services have traditionally been dominated by small regional providers who got into the business for purpose-driven reasons. They often came from a nursing or other medical background and started a home care business to respond to a need in their community. They saw people who needed home care – and started a company to meet it. 

As they evaluate companies like Help at Home, they have concerns about continuing quality care for their clients and employer support for their caregivers. Our company’s ability to recruit and retain quality caregivers directly impacts the quality of care for our clients.  

Our retention rates for caregivers are four times the industry average. That would be remarkable in any climate but is especially remarkable right now, in a period of rapid growth, when we are onboarding entire regional companies with their own cultures and expectations. 

We are proud of our employer brand and as we grow, we stay laser-focused on our culture, caring for our caregivers and our commitment to the clients and communities we serve. We’ve recently been named by Forbes as a “Best Place to Work” and by Newsweek as one of their “Greatest Place to Work for Parents and Families” and “Greatest Workplace for Diversity” and “Greatest Places to work for Women”.  

We’re passionate about our purpose-driven work and the responsibility to help aging-in-place populations remain at home, their preferred care setting. 


Help at Home’s Chief Development Officer Rich Tinsley brings more than 20 years of professional experience from diverse industries such as health care, law and finance. His expertise includes creating strategic growth plans and designing business solutions to drive robust profitability in the private and public sectors. Previously, he served as president and CEO for Stoneridge Partners, a nationwide leading health care M&A advisory firm specializing in the brokerage of home care, hospice and behavioral health agencies. His track record includes developing and integrating new businesses. He is a CPA and earned a JD and MBA from the University of Louisville.